Lead Art direction, User Experience, Photo + Content production, Narrative
OVERVIEW /
Working for AKQA NY, my main role was to design the new website for Starbucks Reserve. The direction was to recreate the coffee process from farm to table following the concept of the new physical store. A magnificent, avante-garde coffee mecca showcasing and elevating your sipping experience with the best small-batch samples of the world. Focused on merchandise, mixology, architecture, design and traditional-modern crafts.
PHOTOGRAPHY /
On-location photoshoots of the new flagship store in Seattle. Interiors, design/architecture details and merchandising.
