Art direction, Web & Product Design, Content Production, User Experience, UI
OVERVIEW /
Working at Wednesday Agency, my role was to work on the redesign of Cole Haan’s new digital presence, branding and e-commerce. The strategy, to leverage the look-and-feel of the latest and the upcoming collection to create a fresh yet modern user experience. The mission, convey that classic-modern look that represents the brand, focusing on a seamless journey for our customers. Beautiful photography, a playful color palette, seamless story telling, impactful, relatable and product focused.
