Lead Design & Art Direction, Campaign Concept
Working at 72&Sunny, my role as lead AD was to create a “Hub” where we would house the experiences of our Google+Star Wars campaign to leverage Google’s family of products & apps. First, creating an immersive experience that seamlessly integrated The Force into the Google ecosystem with one simple choice: Light side or Dark. Second, a lightsaber experience powered by Google Chrome and finally the VR Cardboard Experience, creating a virtual reality experience that dropped you in the middle of Jakku.
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