Layout Design + Art Direction, User Experience, Creative Narrative
OVERVIEW/
Commissioned by Estee Lauder, my role was to concept and art direct the layouts, based on the brief hierarchies — to design a more interesting way of showcasing Estee’s products. Bold and interactive content were the core values of our story. We managed to composite an array of assets into an interesting an appealing aesthetic language creating a more compelling story where customers could relate and find a vivid experience.
